My story
With over 9 years in the marketing field, I’ve become well-versed in growth marketing. Over the years I’ve held positions ranging from an SEO Specialist, Content Manager, Digital Account Manager, and Product Owner to an E-commerce Leader for B2B. Having the opportunity to work for the #1 job board in Slovakia allowed me to dive deeply into the labor market industry.
I love what I do 🌱
Over the years I’ve realized that most of all I’ve enjoyed the earliest stages of the product lifecycle. I’ve been always looking for opportunities to build something from scratch or lead the pivotal transformations.
Experience
2021
Profesia.sk
B2B E-commerce Leader
Transformation of E-commerce System for PROFESIA
In 2021, I’ve got a great opportunity to lead the e-commerce innovation for the #1 job board in Slovakia. My main objective was to deliver an annual invoicing online target of 7 mils Eur, as well as to build a sustainable revenue growth machine for B2B.
Growth marketing: My main focus was on the bottom of the funnel to convert the qualified leads into customers🔥, and increase the retention rate as well as reborn the lost clients into living ones. The E-commerce solution on the job board is meant to free the hands of the sales force so they can focus on more sophisticated sales. The online portfolio consisted of 18K SMBs. It was also essential to wisely balance online and offline sales workflows.
Personalization Owner: Having a base of 18K B2B companies in the customer zone, it was essential to target the right audiences with relevant content (web + mail). Over the 2 years, I’ve increased the personalization maturity from legacy to service-based solution provided by Dynamic Yield. I’ve led the implementation of the solution from a business perspective as a Product Owner 🏗️.
- Digital Leadership: None of these business goals would be possible to achieve without effective leadership inside the corporate environment.
View the case study >>
2018
Basta digital
Digital marketer
BASTA DIGITAL: The Digital Agency Experience
One can always „wear many hats“ when working for a digital agency. This constantly changing landscape allowed me to learn a ton in a short time and develop a wide digital skillset.
- Content Marketing Strategy & E-mail marketing: I’ve gotten the chance to participate in and lead the tender competition for one of the biggest health insurance in Slovakia – Dôvera. Not only we’d won the client on our side but also successfully developed long-term cooperation, building an evidence-based content platform Akobuk to resonate with targeted audiences with the risk of the most widespread diseases in Slovakia.
- SEO Specialist: On-page / off-page and technical SEO, Advanced keyword research, and Brand search monitoring. I’ve contributed to the organic growth of many brands such as Baumit, Lindex, VUB, Poistenie.sk, KiskaTravel, etc.
View the case study >>
2015
Dudli
Entrepreneur
D2C Entrepreneur: DUDLI
I did many things during my maternity leave just not to stay too cozy. One of them – my own business was a great entrepreneurial lesson I’ve learned. From a business model to manufacturing procedures, through branding, content, and social media. Dudli was the true D2C experience and it learned me a lot of things that one could never possibly find by googling.
View the case study >>
2013
SikovnaMamina.sk
Blogger & Content Creator
Blogger and Content Creator
I did many things during my maternity leave just not to stay too cozy. One of them – my own business was a great entrepreneurial lesson I’ve learned. From a business model to manufacturing procedures, through branding, content, and social media. Dudli was the true D2C experience and it learned me a lot of things that one could never possibly find by googling.
After work
Live life to the fullest
#Mom #Wife #Learner #Biker #Skier #Photographer #MountainLover
